I LISTEN TO YOU
LET'S START with a few helpful insights:
Nobody wants to read.
Hello, I'm the writer and I still always look at the pictures first! So every word has to count. Every word has to be precise and intentional, working with the art and distilling the blah-blah-blah into copy and content nobody will want to miss.​
Writing copy is like making shoes.
Pretty prose is nice but if it doesn't help your message stride to success, it's not doing its job. Give me all your measurements—audience, tone, intended outcome—and I'll craft the most eye-catching, wearable foot soldiers your empire can march with.​​
Just a few crayons can be enough.
Limited resources are a challenge, not a liability. You can't make an oil painting out of crayons, but you can make the most beautiful, compelling crayon drawing that's ever been crayoned. And if crayon is the word the client wants, then yes, use it as a verb.​
Pitch much? Try teaching a classroom.
If you're looking for someone who knows how to read a room and present new ideas to an audience with the goal of winning hearts and minds, an inspiring, effective teacher is just the person you need. (And BTW, I have plenty of teaching experience.) ​​
Kick-ass content works like theater.
Oh, time, you cruel mistress! When it comes to capturing attention and keeping an audience engaged, it's always a test of now or never. The conversation happens in real time, so be ready to tell a story that keeps them on the edge of their seats.​
The method to my madness will make you happy.
Every creative effort is an act of madness and if you think otherwise, you might not be letting your wish-granting genie far enough out of its bottle. For great branding and messaging, be ready to dig deep and share your every aha! moment with the world.